The Newman’s by Parámetro Studio / parametrostudio.com
Located in the heart of San Pedro Garza Garcia, we created from scratch Newman’s, a restaurant-bar where whisky is the main character of the project. Our task was to develop a brand where the whisky’s tradition and expensive taste is reflected. The brand starts with a serie of three main logotypes, accompained by a strong identity with condensed serif typefaces and a range of colors including olive green and red accents. We included items such as black and white pictures on the stationary to enphazise the tradition and masculine modernity.